Meet the Owners

Sang and Camille

Camille Bouchard-Chhoeuk & Sang Chhoeuk - The Wine Vine Owners, Worcester MASang K Chhoeuk

Owner and Wine Apprentice

Sang is originally from Cambodia and was sponsored & brought over to America through local charities here in Worcester. He then grew up just two houses down from The Wine Vine in Worcester & went to Doherty High School and has a Bachelor of Finance from Nichols College. He worked two jobs to put himself through college at night and is where Sang & Camille met.

After their long days of work and night school they often would go out at night for dinner and a glass of wine where they realized that they both shared a common love for good wine & good food. The two wanted to share it with others in a comfortable and friendly atmosphere. This inspired them to open their own wine boutique and offer great yet affordable wines in addition to collectable wines that everyone could enjoy in a relaxing, warm and welcoming environment.

Sang brings his many years of cost accountant expertise along with his personable service where his love for wine comes to life. He has been certified as an official Wine Apprentice by “The Wine Spectator” for his gained knowledge of the wine industry. He is constantly following, studying & researching the newest wines and is well apprised of good vintages. Sang is also very well known for finding and special ordering hard-to-find wines for his customers.

All wine is personnally hand-picked and tasted under careful consideration before bringing it into The Wine Vine’s portfolio. Sang’s real gift is not only knowing his customers by their names, but also listening, learning and understanding their likes and dislikes; he is able to find just the right wine for their individual palates with his friendly and down-to-earth approach.

Sang Chhoeuk & Camille Bouchard-Chhoeuk - The Wine Vine Owners, Worcester MACamille Bouchard-Chhoeuk

Owner, Gourmet Food Specialist, Special Events Coordinator & Basket Designer

Camille was born and grew up in Worcester county for almost her entire life. She graduated from Notre Dame Academy, earned an Associate’s Degree in Business from Becker College & then attained her Bacheclor’s degree in Business Management with a concentration in Finance from Nichols College.

She brings a sales and marketing background along with designing skills acquired over her many years of professional experience as a marketing & sales analyst and graphic designer. She also has experience in creating, coordinating, conducting and hosting special events for a vast audience and really enjoys meeting with people.

Her creativity is well utilized in the hand selection of unique and specialty products and her custom made gift baskets. She also has acquired knowledge of the wine industry via “Wine Spectator” classes and various wine tasting seminars along with personal research.

Both Sang & Camille really enjoy finding the right wine, food and gifts for people; not just for special occasions, but mostly for every day enjoyment at very reasonable prices. But more importantly, the couple loves serving wine in a fun, friendly and inviting atmosphere where they very much enjoy getting to know you!

Worcester's A Better You with Dr. Frank FechnerCamille went on, “A Better You” with Dr. Frank Fechner to discuss the health benefits, celebration of life and social aspects of wine and food in our culture today. A great interview and a lot of fun! Click on the image to view the video.

You may contact Sang or Camille directly at

The Wine Vine

Where personal service and wine expertise meet

We are a small family-owned and operated business where we take pride in offering a personal, friendly and “down-to-earth” approach to wine selection.

Our wine expertise was acquired from education, wine tastings, various wine organizations such as “The Wine Spectator” and from experienced hand picked professional suppliers and vineyards. We personally hand taste & carefully select every wine that joins our store’s portfolio and enjoy getting to know each of our customers by their first name as well as learn & understand their palates & help them find that perfect wine for their personal enjoyment or for that special occasion or just for that everyday dinner!

We have wines for every day enjoyment starting from $7 to the most sought after wines including our most sought-after Bourdeaux collection in our temperature-controlled wine armoire which you may also lease. We also specialize in special order, locating hard-to-find-wines and finding that specific year to celebrate someone’s year of birth or special event as well as custom design labels!

We also do private wine tasting parties & have a Tasting Loft for private tasting functions as well. We enjoy meeting and getting to know all our customers and make it our quest to exceed all your needs & expectations and can customize or tailor to your needs!

Wine is meant to be FUN & we sure do our best to make it the most enjoyable experience for YOU!

Our Goals:

To provide the best customer service possible

To make each client feel like the only client

To individualize each customer’s preferences.